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Outside the Mainstream

By Don Thrasher

In an age where floundering major label executives sponsor high-priced think tanks on CD pricing structures and mount public campaigns decrying the evils of downloaded music, Chicago-based music entrepreneur Rich Seng has devised a revolutionary method for distributing his products. As unrealistic as it sounds, Seng has produced a string of free compilation CDs and a DVD collection available on his… return to article

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  • Zoom OutZoom In Reader Comments (8)

    Page 1 of 1 pages

    Check out cdbaby.com, a wonderful resource for independent artists.
    Hear my latest CD at http//www.cdbaby.com/federico4.
    Thank you,
    Federico Guillermo

    United States Posted by Fewderico Guillermo on Feb 10, 2004 at 12:20 AM

    Terrific article by Don Thrasher!  And what a great marketing idea!  Am a paper-relief sculptor in western Montana.  Would be fun to find a parallel marketing method to Rich Seng’s.

    Thanks for putting something on this ITT website that one can laugh at in delight!  Wonderful!

    Alan Taylor

    United States Posted by Alan Taylor on Feb 10, 2004 at 7:23 PM

    Great article—but when I go to the website mentioned above, there is not anything mentioned about free CD’s or DVD’s—and the site has not been updated since December.  While the idea is compelling, it does not look like the article is accurate based on what I see at the www.sengbrothers.com web site.

    United States Posted by Richard Ward on Feb 12, 2004 at 12:03 AM

    This is one of the dumbest and most non-revolutionary ideas I have ever heard of. Why are we celebrating the further encroachment of advertising in our daily lives and art by calling Seng’s project revolutionary? Was it revolutionary when newspapers starting relying on advertising to produce newspapers? Is it revolutionary that I can get free long distance if I listen to two minutes of advertising before every phone call I make? The only revolutionary thing here is from a purely capitalist marketing standpoint. Just about every other art form inundates us with advertising and the album is one of the last places where one can escape such unbridled commercial spectacle. So hooray for Seng for taking that away from. Why not distibute you album free online? Why not post the album and artwork online and allow whomever wants to download it to do so? That’s revolutionary, not adding to the onslaught of advertising that humanity has to confront more and more in everyday life. I bet the major labels are foaming at the mouth to implement this so-called “outside the mainstream” gimic.

    United States Posted by Josh Honn on Feb 14, 2004 at 10:07 PM

    What does it have at sengbrothers?

    “No pages were found containing “music”.”

     

    United States Posted by Nus on Feb 17, 2004 at 11:02 PM

    I agree with a previous commentor.  This idea is stupid.

    United States Posted by Phil on Feb 24, 2004 at 12:25 AM

    We are held captive now to endless advertising on airplanes now, too… any one caught that yet?  As a musician, though, I have to ask how many of you revolutionaries are putting in your 9 to 5’s & then just tearing up those time cards… or maybe passing on those paychecks to some unkown bloke passing you by on the street.  It costs money to make records, tour, etc.  Shouldn’t I be allowed to make a living at what I do?  If I want to give away my music, that should be my choice (just like it should be YOUR choice to give away your paycheck) ... but I have have kids to feed.  So,  please—it hurts artists when you burn or download.  Just go buy the dang thing. 

    United States Posted by ceceK on Feb 25, 2004 at 3:28 AM

    If the idea is so dumb why is it working so well?
    What ever happened to people advertising things they beleive to work and free aRT PROMOTION.With Chery Bom b artistsare sponsored by local businesses that care to further expose their talents. Cherry Bomb is he wave of the future.
    It’s free music and film, it is better than a flier or business card and creates events and venues, mediums and opportunity for artist of all gendres. Cherry Bomb will spread like the advention of photography to art in music. Get ready to eat your words your dumbness.

    United States Posted by Joel Maxime 'jr on Apr 28, 2004 at 8:21 AM
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