“It’s bigger!” roared T.J. Crawford. “It’s bigger!” the crowd shouted back, in traditional call-and-response fashion. “It’s bigger than hip hop!” Crawford, chairman of the National Hip Hop Political Convention (NHHPC), deployed the hook of a song by hip hop’s iconic “conscious” group, dead prez, to bring home the point: Members of what marketers have labeled the “hip-hop generation” are concerned with… return to article
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