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Going After the Civilian Market

Taser expands marketing to sell stun guns to police and civilians.

By Silja J.A. Talvi

Police officers aren’t the only people toting Tasers. For a decade, Taser stun guns have been available to civilian buyers in 43 states. And in the last couple of years, the company has stepped up its marketing to make sure that the $999 Taser X-26C Citizen Defense System becomes the home defense weapon of choice. Toward that end, Taser has demonstrated… return to article

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