It’s been more than a year since the ads for 107.9 FM (La Ley) cropped up in Chicago—buses and billboards plastered with 25 women in Daisy-Dukes, leaning over, their rears pointed to the camera. “25 Pegaditas (25 Hits),” the ad proclaimed. Ostensibly, the ads touted the station playing 25 songs in a row. But they used Mexican slang that, as in… return to article
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