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Cesar Chavez and the Roots of Obama’s Field Campaign

By Randy Shaw

In mid-October, Zack Exley wrote a compelling article on the Obama campaign’s extremely effective “ground game” in Ohio. Comments on the piece—as well as people’s experience elsewhere—confirmed that Obama’s highly disciplined Ohio field operation is used in other states, which helps explain the candidate’s success in the polls. But Obama’s voter outreach model is not a new invention. Cesar Chavez, the… return to article

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