The Price Isn’t Right

By Sandy Zipp

I believe we are at the threshold of a fundamental change in our popular economic thought,” Franklin Roosevelt announced during his 1932 campaign for the presidency. “In the future,” he predicted, “we are going to think less about the producer and more about the consumer.” Why, [RETURN TO ARTICLE]

  • Reader Comments

     Page 1 of 1 pages

    Is consumerism really inherently individualistic?  I do think that it is important to analyze the ways in which consumerism genuinely atomizes people.  At the same time, however, one has to remember that people do not necessarily always experience consumerism as isolated individuals.  Many suburban homeowners who attempt to maximize property value are attempting to do so at least partially for the sake of their children.  Gifts are a huge part of consumerism, and advertisements often appeal to buyers on the basis of how a product can be used to help others, though the other people included in the community of potential gift recipients is often quite limited.

    United States Posted by Will Tanzman on Apr 26, 2003 at 6:11 PM
     Page 1 of 1 pages

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