In These Times

The branding is everywhere. We thought keeping television out of our home would do the trick, little did we suspect everything from our child's diapers to his teething rings would be establishing brand loyalty from the outset. Even the thrift stores have begun setting up a recognizable consumer space. A Goodwill store in NE is like a Goodwill store in CA. Walking through the door, there is an expectation regarding store layout, regardless of merchandise. In some ways, I worry that by not exposing my child to familiar products and branded images, I'm setting him up to be some sort of …

Posted to Children of the Brand