One early and infamous example of advertising directly to children was by Dutch Boy Paints in the 1920s and 1930s to sell lead paint. The company (National Lead Co.) gave away booklets and coloring books to young children extolling the wonders of lead-based paint. For some examples, see: http://www.cincinnatichildrens.org/research/project/enviro/hazard/lead/lead-advertising/default.htm
- Joined March 26, 2007
- Last Visit March 26, 2007
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