Tristan Kading's first reaction was disgust. The 15-year-old Stonington
High School sophomore, a vegetarian and animal rights supporter
since elementary school, entered the cafeteria on May 22 for a mandatory
assembly and saw a McDonald's banner draped over one of the tables.
A guidance counselor had invited the fast food corporation to make
a presentation on job application and interview skills.
Kading says students had to watch a video about "how great it is
to work at McDonald's." The company's four representatives wore
McDonald's hats. One woman led the presentation while the other
three reps set out fruit juice and cookies for the kids. They were
given coupons for free meals at McDonald's for filling out job applications.
Kading volunteered to participate in a mock job interview with
the McDonald's rep
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Tristan Kading
HANK HOFFMAN
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after another student was sent back to his seat for making a remark
about masturbation. When the presentation leader asked Kading to talk
about himself, he replied, "I hate large corporations like McDonald's."
"That won't get you a job at McDonald's," the representative replied.
"Good, I wouldn't want to work at McDonald's," Kading added. "They
falsely advertise their french fries as vegetarian," referring to
the recent controversy over the company's failure to disclose that
beef extract was used in flavoring its fries.
Calling Kading an "embarrassment to the school," a teacher sent
him to the principal's office. Kading, fearing suspension, apologized
to the McDonald's representative and read an apology over the school's
intercom. "I had to do something. McDonald's--a company I hate more
than a lot of other companies--was in our school," says Kading,
a soft-spoken teen-ager who is especially critical of the company's
role in the destruction of South American rainforests to graze cattle
for hamburgers.
For the past decade, cash-strapped school districts have succumbed
to the temptation to accept corporate programming and advertising.
But critics say these offers come at the expense of educational
goals. "Schools, we hope, are teaching critical thinking skills,"
says Emily Heath of the San Francisco-based Center
for Commercial Free Public Education. "Advertising is antithetical
to that. It teaches them to believe whatever is presented to them
and to take what your school endorses."
Job search skills are usually taught by teachers in the classroom,
Stonington Superintendent Michael McKee says, but many schools are
trying to "make things more relevant for students."
"It was not the belief that the student had about McDonald's" that
was being punished, McKee contends, "but rather the disruption of
a presentation of which there was educational content." McKee notes
that the job applications passed out at the assembly were for demonstration
purposes only and not collected.
McKee says that Kading's punishment sends an important message
to students: "There are forums in which our opinions or political
statements are accepted and oftentimes even sought after," such
as the school paper and town meetings. "These forums become the
most effective ways to get our beliefs known."
Stonington High School senior Billy Ware dismisses this idea: "It's
not like he got up there cursing. He made an educated remark about
a current event." The issue of beef flavoring in McDonald's fries,
Ware notes, "is something that's in the court system."
"The assembly was the best time for him to say something," adds
James Morren, a junior at Stonington. He says the controversy might
cause a lot of students who hadn't heard of animal rights to become
interested.
Contrary to McKee, these students believe it was Kading's politics
that got him into trouble. They note that he was dealt with more
harshly than the student who was just sent back to his seat for
making the lewd remark.
Morren and Ware agree that if corporations are allowed in schools,
then alternate voices should also be represented--conscientious
objectors to balance Army recruiters, PETA
activists to respond to McDonald's. "It was blatant self-advertising,"
Ware says of the assembly. "I don't support McDonald's in any way.
But when they came into the school, I had to listen to them. The
worst was when they handed out the coupons--like one french fry
to each kid."
A version of this article originally appeared in the New
Haven Advocate.
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