If you wanted to ruin the political career of Mark Penn, Hillary Clinton’s chief pollster and strategist, here would be one way to do it: First, create some sort of artifact bearing his name that you could use to tank his reputation. A book would do perfectly. Title it something buzz-wordy and superficial, like Microtrends, though perhaps that’s too heavy-handed.… return to article
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Mark Penn's new book, Microtrends, is so epically awful that it could take the entire polling industry down with it
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